3D Mockup of All 4 Package Designs
SUMMARY
This project builds upon a logo suite based on the 7 Deadly Sins (Lust, Greed, Envy, Sloth, Wrath, Pride, and Gluttony) that explored different fashion styles, particularly for teens and young adult women who have experienced prejudice or unjust dress coding. So it made sense for package designs to be related to the Fashion and apparel industry. For the four package designs created, the Lust, Greed, Sloth, and Wrath logos were selected to represent each of them.
Additionally, on each package is the tagline “WEAR YOUR TRUTH,” which aims to inspire people to wear what speaks to them and makes them happy, despite the labels that society may project onto them.
PROGRAMS USED
•Adobe Dimension
•Adobe Illustrator
7 Deadly Sins Logo Suite
GREED
One package designed was adrawstring bag for jewelry or small accessories. The logo for Greed was paired with this package design since the character in the logo is very materialistic with all the bags and jewelry they’re wearing. And one that is greedy of materials and can store lots of things in bags. The third package created was a sunglasses case and a box to encase it.
3D Mockup of Drawstring Bag
Dieline Showing Back Side of Bag
WRATH
Wrath was chosen for a sunglasses package design since the character in the Wrath logo wears dark sunglasses as a way to feel empowered. Often times, villains are depicted with sunglasses to appear mysterious or hide their shady character as well, which seemed fitting to pair with Wrath.
3D Mockup of Sunglasses Packaging
Sunglasses Box Dieline
3D Mockup of Sunglasses Box and Case
SLOTH
The slippers box was paired with the Sloth logo. Sloth was represented by slippers since they are often worn when we are sleepy or want to be comfy and lounge around. This package was also comprised of 2 parts: the box itself, and then the sleeve that goes over the box.
3D Mockup of Slippers Box and Sleeve Packaging
Slippers Box Dieline
Slippers Box Sleeve Dieline
LUST
The lip gloss package design includes a sticker label for the tube and a box to encase it. Lust was paired with this package design since those with painted lips can sometimes be seen as seductive or promiscuous for accentuating that feature.
3D Mockup of Lip Gloss Box and Tube Packaging
Lip Gloss Box Dieline
